On 24 May, the “Shopping in China 2025 Greater Bay Area Consumption Season” and China Media Group’s (CMG) “Premium Export Goods to the Bay Area” media campaign were jointly launched in Guangzhou by the Ministry of Commerce, CMG and the People’s Government of Guangdong Province. Party Secretary Huang Kunming, Hong Kong SAR Chief Executive John Lee Ka-chiu, Macau SAR Chief Executive Ho Iat Seng, Vice-Minister of the Publicity Department of the CPC Central Committee and CMG President Shen Haixiong, Guangdong Governor Wang Weizhong and Vice-Minister of Commerce Sheng Qiuping attended in person or via video. Huang Kunming, Shen Haixiong, Wang Weizhong, Sheng Qiuping and other leaders jointly announced the launch and toured the exhibition zones promoting consumption.
The “Shopping in China · 2025 Greater Bay Area Consumption Season” uses consumer demand to power the domestic economic cycle and to advance the integration of domestic and foreign trade. As a key supporting initiative, the “Premium Export Goods to the Bay Area” campaign highlights themes such as the dragon-boat economy, silver-haired (aging) economy and inbound tourism consumption. By combining online and offline resources across the Greater Bay Area, the campaign aims to unleash spending vitality. During the event, organisers set up a consumption-promotion exhibition showcasing distinctive Bay-Area products, complemented by cultural performances such as Guangzhou’s Liede Dragon-Boat Ritual and Shantou’s Yingge Dance, creating a deeply integrated “consumption + culture-and-tourism” scene.
A major highlight was CMG’s special livestream “Great Foreign-Trade Products—The More You Buy, the More You Love Guangdong”. Starway Bio-Technology Co., Ltd. from Shaoguan brought its edible-mushroom lines to the CCTV studio, presenting them to viewers nationwide.
As one audience comment noted, “With a spoonful of fresh mushroom soup, you taste health—and experience the limitless mushroom power of Chinese agriculture!” Looking ahead, Starway Bio will continue to leverage “healthy and delicious” products and follow a three-sector integration path to inject fresh momentum into rural revitalisation in northern Guangdong and to advance the Greater Bay Area’s integrated development of consumption, culture-and-tourism and foreign trade.
